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Alberta Under the Gavel

Luxury real estate auction houses troll the western market

Canada’s luxury real estate market is attracting the attention of high-end auction houses, eager to provide a fast sale for multimillion dollar homeowners struggling to sell in the conventional way. And Alberta’s depressed housing market, paired with a landscape rich in custom-built megamansions, is already proving successful under the gavel.

“Calgary is a significant market for us because of its boom and bust cycle,” says Murray Lange, Alberta business development officer for Florida-based Concierge Auctions. “During the boom times, people spend an exorbitant amount of money building big, customized, luxury properties, now we’re in a more normalized market those homes aren’t selling.

“There are 61 homes over $3-million on the market in Calgary today and only 13 sales so far this year. At the current rate of absorption, with no further listings, we’ve got a five-year supply. If you want to sell, there’s huge competition; an auction can get you out in front of that market.”

Concierge Auctions have sold more luxury real estate in Canada than any other auction house with 12 sales since November, 2013; eight of those sales have been in Alberta, with an average selling price of $2.4-million.

“Typically, properties we sell are upwards of $2-million and they’re unique in some way, which means the buyer pool is shallower,” says Mr. Lange, who sold his own home – a mansion in Southwest Calgary – via Concierge Auctions in June, 2016.

“Our home was custom built to suit our needs,” he says. “Decisions we made during design had worked for us as a family, but made liquidity hard to achieve.”

“We started the sales process with an ambitious list price in 2014,” he continues. “The luxury market was still pretty good at that time but, after three price reductions in the first year, we fired our agent and appointed another. After another two price reductions and still no offers, we decided we needed a different solution.”

Mr. Lange signed a deal to auction off his home to the highest bidder and, after a two-week marketing campaign, four bidders registered to compete for the home which sold for $2.5-million; it had previously been listed for $3.3-million.

It’s a familiar story; in February this year, a custom-built estate home in Canmore – appraised at more than $4-million and on the market for more than three years – sold at auction for $2.4-million. Most recently, in June, a sprawling six-bedroom inner-city Calgary penthouse – previously listed for $2.325-million – sold at auction for $1.3-million.

This sprawling, six-bedroom inner-city Calgary penthouse was sold through Concierge Auctions for $1.3-million in June.

This sprawling, six-bedroom inner-city Calgary penthouse was sold through Concierge Auctions for $1.3-million in June. CONCIERGE AUCTIONS

Trayor Lesnock, founder of Florida-based Platinum Luxury Auctions, one of North America’s biggest auction houses, says the vast majority of auction sales come only after all other methods have been exhausted.

“Less than 5 per cent of our sellers bring their home to auction as a first option. The majority have checked all the other boxes first before they arrive at an auction because auctions generally drive more demanding terms in order to make it work,” he says.

Earlier this month, Platinum Luxury Auctions embarked on a joint venture with the only auction house founded and based in Canada, Garage Sale. The partnership, which is expected to result in the acquisition of Garage Sale by Platinum Luxury Auctions, was launched with the joint sale of a sprawling, 15-acre Okanagan estate on October 5. The home had been on the market for 15 years.

“The property actually set a new company record for us, being the longest listed property before auction,” Mr. Lesnock says. “The last, expired, list price was $3.95-million and it was on the market at that price for a year with no offers.”

This sprawling, 15-acre Okanagan estate was sold by Garage Sale and Platinum Luxury Auctions on October 5. The home had been on the market for 15 years.

This 15-acre Okanagan estate was sold by Garage Sale and Platinum Luxury Auctions on October 5. The home had been on the market for 15 years. PLATINUM LUXURY AUCTIONS

A six week marketing campaign produced 198 enquiries, 102 showings, seven bidders and, ultimately, a sale price of $3.3-million.

The sale is Platinum Luxury Auctions’ second venture into the Canadian market; their first was an estate sale in Thousand Islands, Ont., a year ago, which established an all-time-high resale price for the area. The home had been listed at $22.9-million and sold at auction for $7-million.

The sale confirmed to Mr. Lesnock that the luxury real estate market in Canada was viable and spurred his search for a business partnership.

 “We knew that to break into Canada would require more operating bandwidth, so acquiring Garage Sale is a great fit. We plan to do a lot more business in Canada and we’ll be taking Garage Sale’s direction on where we focus our efforts,” he says.

Alex Lambert, founder of Garage Sale, says Alberta is a top priority for the newly partnered companies.

“We’re 100 per cent looking at expanding into Alberta; it’s where I grew up and I’m very familiar with the area. A lot of folks in oil and gas, farming and logging are already very familiar with auctions as a platform for handling multimillion dollar assets,” he says. “Albertans are auction people and the real estate market there is certainly ready for innovation.”

Since 2014, Garage Sale has sold five properties in the Okanagan and on Pender Island, including the recent estate sale with Platinum Luxury Auctions, but Mr. Lesnock says he doesn’t believe that’s where their next auction will come from.

“We don’t believe Kelowna will be the next sale because the market just doesn’t sell that many high-priced homes each year; the market can’t absorb that many,” he says. “I think we’ll be looking in a different market area; Vancouver or Alberta most likely.”

For Mr. Lambert, Alberta’s landscape makes most sense.

“Alberta also has a lot of very large ranches which require a different strategy to sell them” he says. “This isn’t cookie-cutter housing, it’s often highly specialized and some of those projects will require a very custom approach, which is what we do.”

Meanwhile, Mr. Lange says that while Alberta, and in particular Calgary, remains a key market for Concierge Auctions, they’re also focusing on expanding their presence into more buoyant markets like Toronto and Vancouver.

“If you have a sought-after property in a hot market and you sell to one of the first buyers that comes along, in the conventional process, how would you know you’d achieved the best price for your property? Why not invite all the interested parties to compete in a transparent way and achieve the best price possible?” he asks. “We think this approach works for all areas of the luxury-home sector and we believe it’s just a matter of time before it becomes a more mainstream way of selling in Canada.”

 Read the original story here.

Record-Breaking Interest Creates Successful Auction of Luxury Home in Kelowna, BC

Platinum Luxury Auctions & The Garage Sale Produce One of Market’s Highest Non-Waterfront Sales

KELOWNA, British ColumbiaOct. 10, 2017 /CNW/ — Seven registered bidders gathered on the site of a luxury home in Kelowna, British Columbia on the evening of October 5th in order to vie for the chance to become its new owner. Following a brief charity auction to warm up the bidding audience – which happened to raise more than C$20,000 for the Kelowna General Hospital Foundation – the 14-acre, lake view estate was sold for approximately C$3.3 million. Although the home was listed at a promotional price of C$6.5 million as part of the auction’s marketing program, the property actually had an extensive listing history of more than 15 years, being placed on-and-off the market since 2001. The final listing price during that period expired at C$3.995 million.

U.S.-based Platinum Luxury Auctions and Kelowna-based The Garage Sale Luxury Auction House, two auction firms specializing in the non-distressed sale of multimillion-dollar homes on behalf of their private owners, joined forces to market the property for auction in cooperation with listing agent Jane Hoffman of the Jane Hoffman Group, a market-leading sales team with Coldwell Banker Horizon Realty in Kelowna.

The picturesque, three-story residence sits upon 14.5 acres, and offers more than 10,000 sf of living area, with 5 bedrooms, 5 full and one half bath. Prominent features of the property include a grand salon with soaring, 22-ft ceilings, a large terrace overlooking a salt-water pool, gourmet kitchen with professional-grade appliances, wine cellar, gentleman’s study and a billiards room finished in Honduran mahogany. The property’s acreage includes orchards currently planted for Gala apples, but is also suitable for wine grapes and cherries.

The auction firms credited their success to the exceptional degree of buyer interest resulting from their marketing efforts. “In approximately 5 weeks of marketing, our team generated 198 buyer inquiries, 102 on-site showings, and more than 33,330 international pageviews to the property’s dedicated page on the Platinum site,” stated David Enriquez, Platinum’s vice president of operations. In fact, the level of interest was such that it set several records for The Garage Sale. “Some of our buyer-response metrics were off the charts for this transaction,” noted Alex Lambert, CEO and founder of The Garage Sale. “We experienced record numbers for opens and click-throughs on our newsletters, for total video views, and for overall engagement with our social media posts.”

According to statistics taken from the area’s Multiple Listing Service, the luxury auction® sale was one of only 5 sales above $3 millionfor a non-waterfront home in Kelowna within the past 4 years. Interestingly, 2 of those 5 sales were achieved at auction. “What is intriguing is how our model – which produces a date-certain sale within approximately 2 months – is such a great fit for this market,” added Jesse Ross, the lead auction project manager for the sale. “The data shows that the average time-on-market for non-waterfront Kelowna homes that sold above $3 million within the past 10 years is 1,079 days.”

“The alliance of our firms has produced results that we’re excited to share with the rest of the Canadian market, and to hopefully deliver to future luxury property sellers in those areas,” said Trayor Lesnock, founder and president of Platinum. Lesnock added that the two auction firms have entered into a strategic alliance with the goal of expanding operations throughout Canada’s luxury property markets.

The auction firms declined to offer specific details on the identity of the buyer, noting only that it is a very prominent businessman. The non-contingent sale is scheduled to close within 30 days. Additional information is available at KelownaLuxuryAuction.com, or by contacting a member of the Platinum team at 800.262.5132.

Historic Connecticut Estate Dating to 18th Century to Be Auctioned

The home was previously listed for $5.5 million and is now selling at or above $1.25 million

ORIGINALLY PUBLISHED ON OCTOBER 18, 201 7MANSION GLOBAL

A historic estate in Redding, Connecticut, previously listed for $5.5 million, will hit the auction block with a reserve price of $1.25 million next week.

The 24-acre property features a main residence with six bedrooms and five full and two half bathrooms, the listing shows. The 6,300-square-foot mansion includes large and open rooms, wide-plank hardwood floors, charming bedrooms, central heating and cooling, six fireplaces and a kitchen.

Built in 1768, the estate was restored in 1902 by famed New York by architect Noble Foster Hoggson, who specialized in building banks, according to the listing. Property records show current owner Janice Meehan and her husband Matthew bought this place in 2006 for $3.1 million.

“Our kids have grown up and we travel a lot … It’s time to turn this place to another family,” Ms. Meehan said.

The estate was on the market for $5.5 million in May of 2014 but failed to sell. After several price cuts, the property was relisted for $2.995 million in February this year, according to Zillow.

“We invested $5 million to $6 million into the house,” Ms. Meehan said. “But the economy has been bad and not many people want to buy a seven-figure property.”

According to Ms. Meehan, her husband built a heated 8,000-square-foot two-story barn after they moved in. The barn was built to residential standards in order to house a car collection but can also be converted to an equestrian facility or a guest house.

The couple also added a heated pool and a pool house with a covered, outdoor dining area, too.

The historic property has been upgraded to 21st-century standards by previous owners, but Noble Foster Hoggson’s architectural signature remains, including the wooden shake-shingle siding and roof, concrete and stone foundation and the wooden frame construction. The gardens designed by Hoggson features a reflecting pond and grapevine-covered arbors.

The country estate will be auctioned off at the property on Oct. 28.  Phone bidding will also be provided by Platinum Luxury Auctions, but a representative of the bidder has to be onsite, according to Trayor Lesnock, president of the auction company.

Luxury Auction® Approaches for Waterfront Home Within FL Community Ranked as One of Nation’s Most Exclusive by Forbes Magazine

Luxury real estate auction firm Platinum Luxury Auctions is preparing for the upcoming auction sale of a contemporary waterfront estate located within the Sanctuary of Boca Raton, a gated residential community in Boca Raton, Florida. The ritzy neighborhood, situated on the western side of the Intracoastal Waterway in Palm Beach County, has been ranked by Forbes magazine as one of the most exclusive gated communities in the United States. Although recently offered for an asking price of $3.8 million, the property will now be sold to the highest bidder who meets or exceeds a bid of only $1.5 million at the live auction sale, to be held on the property site on August 26, 2017. Platinum, a firm specializing in the non-distressed auction sale of multimillion-dollar homes on behalf of their affluent sellers, was retained by the property’s owner to exclusively manage the sale.

“We’re pleased to be working within the Sanctuary, a community long-known to be one of Boca Raton’s best,” stated David Enriquez, Platinum’s vice president of operations. “Its relatively boutique size, excellent security and waterfront amenities have made it a preferred location for many prominent business moguls and their families. It’s extremely rare for an auction to be conducted within this coveted enclave.”

Completely renovated by its current owner in 2012, the single-story, contemporary estate offers 5,000 square feet of interior living area, with 5 bedrooms, 6 full and one half bath. It is situated on a wide, deep-water canal, and boasts 70 linear feet of dockage. The large canal, combined with the wake protection and privacy offered by a 27-acre wildlife preserve located immediately east of the community, create exceptional dockage conditions for the avid boater. There are no fixed bridges between the property and the nearest inlet, making a cruise to the Atlantic Ocean a breeze.

Designed in a beach chic style with a light color palette, the residence features lofted ceilings and bright, airy living spaces, with most rooms offering views of the pool and the waterway through floor-to-ceiling windows and doors. Several bedrooms feature direct access to the pool deck, creating a seamless blend between indoor and outdoor living areas. The impressive kitchen, located just off the main salon, was designed by Pedini New York, and features Viking appliances and a welcoming, open layout that flows into the other living areas.

Outdoor living areas include a large front yard with a semi-circular, paved entry, and a backyard offering a manicured pool deck outfitted in custom pavers and artificial grass, a custom pool and spa with sun-soaking deck, and a summer kitchen with video and audio systems.

Additional features include a +300-bottle wine room, integrated Smart Home features controllable via iPad, a spacious master bedroom suite with a designer bath, and a three-car garage.

The Sanctuary of Boca Raton has long been considered one of the most exclusive gated communities in Palm Beach County. Its ninety estates – two-thirds of which feature private, deep-water dockage – typically range from $2 million to more than $20 million in price. In addition to its namesake, 27-acre wildlife preserve, The Sanctuary offers a 23-slip marina (built to accommodate boats up to 65 ft. in length), Har-Tru tennis courts, a children’s playground and round-the-clock security patrolling both the roads and the waterways behind its manned gates.

The property is available for open house previews by interested buyers between the hours of 12 and 4pm (EDT) each Thursday through Sunday, until the auction. Visitors must make an appointment with Platinum in advance in order to proceed through the community’s guard gate. Additional information is available at SanctuaryLuxuryAuction.com, or by contacting a Platinum representative at 800.678.2293.

Colorado Estate with Private Spa & 10-Vehicle Lounge Heads to Luxury Auction®

A luxurious mountainside estate located just south of Denver and boasting features fit for a hedge fund titan or Hollywood movie star has been scheduled for a live auction sale on May 20, 2017. Platinum Luxury Auctions, a Miami-based auction firm specializing in the non-distressed auction sale of multimillion-dollar properties on behalf of wealthy homeowners, is managing the auction sales process in cooperation with listing agent Stephen Brinley of SCB & Associates in Durango, Colorado.

After entering the market at an original asking price of $5.2 million, the residence will now be sold to the highest bidder without reserve and regardless of the high bid price. The live auction will be held on the property site, with qualified bidders able to participate either in person or remotely.

The auction sale is Platinum’s fourth transaction in the area, and with it, the firm plans to extend its perfect sales record in the state of Colorado. “We’ve sold various resort-area properties here for some of our multi-property clients, and we’re now looking forward to expanding our services into more of the primary residential markets, especially those surrounding Denver,” stated David Enriquez, Platinum’s vice president of operations. “This particular home represents an incredible purchase opportunity in a residential enclave that is only 30 minutes from Denver’s international airport.”

The property is located within the upscale community of Castle Pines Village, a private enclave of luxury homes located in the city of Castle Rock, just 25 minutes south of the heart of Denver. With 2,800 acres of land and a development plan that preserves the beautiful natural surroundings, the Village is ideal for those looking for serenity within Colorado’s great outdoors. Community amenities include three recreational centers – offering swimming pools, tennis, volleyball, basketball and multipurpose fields – thirteen miles of trails and two private golf courses.

Designed by Nicholas Custom Homes and the Phoenix Design Group, the estate features impressive architectural details such as custom, oversized windows, a cross-gabled roof, custom lighting and built-ins, and a “floating glass” walkway above the two-story foyer.

The residence has four levels: two, uppermost living levels offering more than 9,000 square feet, a finished lower level with more than 3,000 square feet, and a subterranean, automotive “vault” able to accommodate 10 vehicles. In total, there are 8 bedrooms, 9 full and 2 half baths.

On the lower living level is one of the home’s most impressive features: a private spa so posh that one could easily believe that he has just stepped into a five-star resort. With climate/humidity control throughout, a sauna, steam room, marble hot tub with infinity edge, in-floor radiant heat, and a private massage room with wash basin and shower, trips to a commercial spa will become a thing of the past.

For the auto enthusiast, the home’s subterranean garage is sure to please. Equal parts lounge and working garage, the space offers a cozy retreat for both man and machine. Features include a wash/detailing bay, wet bar and entertainment area.

Additional features include a keyless entry system, heated driveway, multiple fireplaces, fitness center, motorized window shades, and a gourmet kitchen with top-of-the-line appliances.

The residence is available for previews by interested buyers between the hours of 12 and 4pm (MDT) daily, until the auction. Due to the gated security of the community, those wishing to visit must contact Platinum in advance, by calling 800.269.1173, or by visiting CastleRockLuxuryAuction.com.

Platinum Luxury Auctions Posts Highest Sale in S. Carolina Community Since 2011

A lakefront estate located in The Cliffs at Keowee Falls community in Salem, SC has been sold as the result of a live auction on May 6th. According to Platinum Luxury Auctions and Justin Winter Sotheby’s International Realty – the firms that cooperated for the sale – Oconee County property records show that the auction created the highest sales price within the lakeside community since 2011. While the exact sales price will not be released until closing, a representative for Platinum confirmed that the sales price was in excess of $2.1 million. The auction had a reserve price of $1.25 million. Miami-based Platinum worked in close cooperation with listing agent Justin Winter for the sale.

“Our team really enjoyed working with the folks in The Cliffs marketplace, and Justin Winter really engaged in the process and did a great job adding real value to our program,” stated Trayor Lesnock, Platinum’s founder and president. “We’re looking forward to exploring more market opportunities with his team.”

Situated on 1.8 private acres and boasting 560 linear feet of lake frontage on Lake Keowee, the property attracted five bidders who gathered on its waterfront terrace to competitively bid for the opportunity to own the home. Platinum reported that the winning bidder was a financial services professional who had been looking at lake homes in the South Carolina and Georgia markets for some time.

Boasting an English manor-inspired design, the +6,000-square-foot residence features four bedrooms, four full and two half baths. Morgan-Keefe luxury homebuilders, Neal Prince and Partners design, and Pulliam-Morris decorators in Columbia, South Carolina were recruited by the property owner to build the estate, which was completed in 2006.

Features include a gourmet kitchen with separate butler’s pantry, executive wood-paneled study, and spacious lakeside terraces and balconies. Additional amenities include a covered boat dock with lift, wood-burning fireplaces, fitness room, outdoor barbecue grilling station, and a 3-vehicle garage.

The Cliffs Keowee Falls is an upscale community nestled within the beautiful, natural landscape of Salem, South Carolina. It encompasses more than 2,500 acres and 20 miles of shoreline on Lake Keowee. The development offers residents a beautiful clubhouse, seven golf courses, more than 12 dining options, an equestrian center, and a full-service marina.

Additional information is available at PlatinumLuxuryAuctions.com, or by calling 800.262.5132.

Luxury Auction® Approaches for Point Lot Lake Estate in The Cliffs at Keowee Falls

The date of sale is approaching for an impressive lakefront home located in The Cliffs at Keowee Falls community in Salem, SC. Although previously offered for just under $5 million, the property will now be sold at a live auction on May 7, 2017, to the highest bidder above the auction’s reserve bid of $1.25 million. Prominent auction firm Platinum Luxury Auctions, which specializes in the non-distressed auction sale of multimillion-dollar properties on behalf of private homeowners, is working in cooperation with listing agent Justin Winter of Justin Winter Sotheby’s International Realty, in Salem, SC.

Situated on 1.8 private acres and boasting 560 linear feet of lake frontage, the property represents the opportunity to own a true “point lot” offering panoramic views of sparkling Lake Keowee. The lakefront parcel features a lovely home inspired by the design of a classic English manor. The +6,000-square-foot residence features four bedrooms, four full and two half baths, and was built in 2006.

Various construction and design groups collaborated to create the luxury estate, including Morgan-Keefe luxury homebuilders, Neal Prince and Partners design, and Pulliam-Morris decorators in Columbia, South Carolina.

Property finishes include flagstone and oak flooring, Calcutta marble, and hand-painted Delft tiles complimented by elegant fixtures throughout. A gourmet, open-plan kitchen and adjacent living area, along with spacious lakeside terraces and balconies, provide ample space for entertaining family and friends both inside and outdoors.

“The Cliffs has been a very popular lakeside community since its development,” stated Chase Boruff, Platinum’s project manager for the transaction. “This home is certainly one of the best lakefront living options currently available. It’s perfect as a primary home or a weekend retreat.”

Additional property features include a covered boat dock with lift, wood-burning fireplaces, a chestnut-paneled study, fitness room, outdoor barbecue grilling station, and a 3-vehicle garage.

The Cliffs Keowee Falls is an upscale community nestled within the beautiful, natural landscape of Salem, South Carolina. It encompasses more than 2,500 acres and 20 miles of shoreline on Lake Keowee. The development offers residents a beautiful clubhouse, seven golf courses, more than 12 dining options, an equestrian center, and a full-service marina.

The property is available for previews daily, between the hours of 12 and 4pm (EDT) until the auction. The community is gated, and interested parties must call a Platinum representative in advance in order to gain entry. Additional information is available at TheCliffsLuxuryAuction.com, or by calling Mr. Boruff at 800.863.9176.

Still Flawless: Platinum Luxury Auctions Now 5-for-5 in Wellington, FL

The April 21st auction of an equestrian property in Wellington, Florida’s prestigious Palm Beach Point community concluded with not one but two bottles of champagne popping. “Most prospective clients are interested in what our most recent sellers thought about the auction sale of their home, so it’s certainly nice when we can tell them that a seller popped celebratory champagne with us following the auction of her home,” stated David Enriquez, vice president of operations for Miami-based Platinum Luxury Auctions. Platinum managed the sale in cooperation with listing agent Kristina Gustafson of Southfields Real Estate Inc., in Wellington. Gustafson is also the owner of the property.

The auction’s winning bid “substantially exceeded” its $2m Reserve price, according to Enriquez. As is customary, the sales price will be released upon closing, which is scheduled to occur within thirty days. Platinum also reported that its marketing campaign generated more than 18,940 international website hits for the property during a 5-week period, a rate of more than 541 visits per day, on average.

With this transaction, Platinum is now five-for-five in auction sales in the Wellington marketplace, a flawless streak that began in the winter of 2013. “It’s certainly a market wherein we are looking into more active efforts,” stated David Ashcroft, Platinum’s director of business development. The sales we’ve done there to date have come to us organically, and we have yet to really point our nose firmly in that direction in terms of new business development. Area sellers would be wise to review Ms. Gustafson’s case study and tremendous success, given the soft market in Wellington at present.”

“I’m a believer in the auction process – as I’ve always said to both real estate peers and friends, and I’m thrilled to have a non-contingent sale for my own farm during what has been a challenging market for the upper-tier properties in Wellington this year,” Gustafson added.

The property offers 5.5 acres of manicured grounds within Wellington’s prestigious Palm Beach Point community, a location that allows for a relatively modest hack to the Palm Beach International Equestrian Center, the host venue of the world-famous Winter Equestrian Festival, or “WEF.” Its 5,400-sf residence offers 4 bedrooms and 4 full baths. Features include an enclosed pool, bar, and an oversized master suite with a private veranda. The grounds include a 12-stall barn, 7 paddocks, and a 130-ft by 210-ft riding arena with new footing.

Additional information on the recent sale is available at EquestrianLuxuryAuction.com, or by contacting a Platinum associate at 800.262.5132.

Equestrian Estate in Wellington’s Palm Beach Point Scheduled for Luxury Auction®

WELLINGTON, Fla., March 30, 2017 /PRNewswire/ — Luxury real estate auction firm Platinum Luxury Auctions has announced its second offering in Wellington, Florida for 2017. Following its February sale of a 10-acre estate in the city’s Las Palmas subdivision – the firm’s fourth consecutive auction sale in Wellington – Platinum is now offering a 5.5-acre equestrian estate located in the coveted Palm Beach Point community at a live auction on April 21st. Although recently offered for $5 million, the property will now be sold to the highest bidder who exceeds the auction’s reserve price of only $2 million. Platinum is conducting the auction in tandem with the property’s listing agent, Kristina Gustafson of Southfields Real Estate Inc. in Wellington. Ms. Gustafson is also the property owner.

David Enriquez, Platinum’s vice president of operations, stated that Gustafson hired Platinum for the sale of her personal horse property after becoming a believer in the auction process by watching her father participate as a bidder at the firm’s first Wellington auction in the winter of 2013 – the sale of Two Swans Farm for nearly $7 million. In addition to applauding the auction’s price, she was impressed that it lured her father’s interest (although he was not the winning bidder).

“Her father was the type of buyer who could have purchased nearly anything he desired in Wellington at any time, but it wasn’t until he received our luxury auction postcard and saw one of our television commercials that he went into action and actually considered a purchase,” noted Enriquez. “It’s certainly a powerful testimonial for the process.”

The property offers 5.5 acres of manicured grounds within Wellington’s prestigious Palm Beach Point community, a location that allows for a relatively modest hack to the Palm Beach International Equestrian Center, the host venue of the world-famous Winter Equestrian Festival, or “WEF.” The minimum parcel size within the community is 5 acres, preventing crowded development and allowing for plenty of space for the residents and their horses to enjoy the neighborhood’s miles of riding trails.

Built in 2000, the property features a 5,400-sf residence offering 4 bedrooms and 4 full baths. There is also an enclosed pool, bar, and an oversized master suite with a private veranda. The grounds include a 12-stall barn (which has its own full bath), 7 paddocks, and a 130-ft by 210-ft riding arena with new footing.

The property parcel was carefully designed in order to position its main structures – the residence, barn and arena – within comfortable proximity of one another while still allowing for a welcomed buffer between the residential and horse farm areas. This creates a serene environment for both homeowner and horse.

Wellington, Florida has a well-established reputation as one of the world’s most prominent equestrian marketplaces. Its annual Winter Equestrian Festival is the world’s longest-running horse show and competition. The event draws the Who’s Who of the equestrian world to western Palm Beach County each year, many of whom lease or purchase property in Wellington. The city boasts residents such as Bill Gates, Tommy Lee Jones, Bruce Springsteen, Frank McCourt and billionaire media mogul John Malone.

The property is available for previews between the hours of 12 and 4pm (EDT) every Friday through Monday, until the auction. Additional information is available at EquestrianLuxuryAuction.com, or by calling Platinum’s offices at 800.925.8231.

Home of Television Personality & Fixture of Houston Political Scene Heads to Luxury Auction®

A longtime fixture of the Houston area’s political and social scenes has hired veteran luxury real estate auction firm Platinum Luxury Auctions for the sale of her multimillion-dollar residence. Nelda Luce Blair, a prominent attorney who is known for her frequent appearances on television shows and her active involvement in politics, is offering the home she owns with husband Jim Blair at a live auction, to be held on April 8, 2017. Located in the Village of Grogan’s Mill in The Woodlands, Texas, the estate was recently listed for sale for $6.1 million, but will now be sold to the highest bidder who meets or exceeds the auction’s reserve bid of only $2 million. Platinum is managing the sale in cooperation with listing agent Nina Marino and the Nina Marino Team of Keller Williams Luxury Homes International in The Woodlands.

The Blairs have lived at the property for nearly fifteen years, and during that time have held countless social and political events there – some hosting hundreds of guests at a time. In fact, the estate has earned the nickname “Blair House” locally, a play on the owners’ last name and the nickname given to the President’s Guest House in Washington, DC.

Mrs. Blair, a former prosecutor who now focuses on legal consulting and transactional work, spent years appearing as an expert guest on television shows hosted on networks such as FOXNews, CNN, MSNBC, CourtTV, and others. She has elected to sell the home at auction after being frustrated with the traditional sales process. The Blairs have already purchased another home in the area.

“It’s our pleasure to work with such a successful, high-energy professional who wants to channel that same type of energy for the sale of her home,” noted Trayor Lesnock, Platinum’s president and founder. “The Blairs understand the need to take meaningful action in order to produce extraordinary results, hence their attraction to ‘take action’ within their marketplace using our luxury auction process.”

The main residence offers more than 12,000 sf of interiors and three living levels, with 5 bedrooms, 5 full and 4 half baths. A guesthouse and pool cabana combine to add another 900 sf of living space, 1 bedroom and 2 full baths. While the residence boasts elegant features such as a palatial foyer with dual staircases and a two-story grand salon, it also offers a very livable floor plan that has suited its owners well for both family functions and for entertaining in grand fashion. Prominent features include a two-story executive study with handsome wood finishes, elevator, gourmet kitchen, fitness center, home theater, and hidden wine room.

Outdoor living areas feature a poolside balcony and loggia, sprawling pool deck and a covered summer kitchen. The estate’s oversized pool was designed by Robert E. Forsythe, and includes a spa and numerous water features. Throughout the five lushly landscaped acres, charming features such as gently winding walking paths, elegant fountains, wrought-iron gazebos, and an elevated trellis collectively create an “enchanted garden” atmosphere of privacy and serenity.

Beginning March 17th, the property will be available for previews between the hours of 12 and 4pm (CST) daily, until the auction. Additional information is available at WoodlandsLuxuryAuction.com, or by calling Platinum’s offices at 800.925.8231.