Luxurious Family Home Near Pittsburgh, PA Scheduled for Luxury Auction® Sale July 22

On July 22nd, a luxurious home in McMurray, PA that was recently asking $1.7 million will be sold at a live auction without reserve, meaning the property will sell to the highest bigger regardless of the high bid price. The sale will be held on the property site, and is open to those parties who register for the auction in advance. Luxury real estate auction firm Platinum Luxury Auctions is working in tandem with listing agent Karen Marshall of Keller Williams Realty in Bethel Park, PA for the transaction. Platinum specializes in the non-distressed, auction sale of multimillion-dollar homes on behalf of their wealthy owners, and conducts such sales both within and outside of the United States. The firm is headquartered in Miami, FL.

“This is really an exceptional property – and will be an exceptional buy – for a family seeking relaxed luxury and privacy in a suburban setting, while being in a great school district with convenient access to the city of Pittsburgh,” stated David Ashcroft, Platinum’s director of business development. “And I understand there were some spectacular views of the recent July 4th fireworks from the backyard!”

The estate was designed by the Scholz Design firm and built in 2005 by Paragon Custom Homes. It offers a gently winding driveway entry and an elegant, brick exterior. The 7.1-acre parcel is comprised of manicured lawns bordered by natural forestation. A small pond on the parcel is shared with a nearby neighbor.

Interiors of the home are luxurious yet cozy, and present a traditional design style. Three living levels offer more than 8,000 square feet of finished area, with five bedrooms, four full and two half baths. The lowermost level of the home is outfitted as an entertainment lounge that provides ample space for recreation or relaxation. The lounge includes a home theater, “pub-style” wet bar, 700-bottle wine room with tasting area, a billiards table, cigar room, and a fitness center.

Additional property features include a two-story grand salon, gourmet kitchen with butler’s pantry, executive study, formal dining, and a 3-car garage. There is also a large, rear patio located just off of the main level’s grand salon, which includes a cozy dining area, grill station and views of the bucolic surroundings.

For those looking to cool off during the warmer summer days, the property’s spacious lot provides plenty of room for a custom pool, while the private pond and the gently flowing creek that borders the rear of the parcel further enhance the property’s peace and quiet.

The residence is available for open house previews by interested buyers between the hours of 12 and 4pm (EDT) daily, until the auction. Those buyers wishing to participate in the auction must formally register in advance, a process that requires a refundable deposit of $75,000 and the completion of various registration documents. Additional information is available at PennLuxuryAuction.com, or by contacting a Platinum representative at 800.828.5175.

Luxury Auction® Date Approaches for Impressive Lakefront Mansion in Outer Dallas, TX

An impressive lakefront estate located just outside Dallas, Texas is scheduled for sale via luxury auction® on Friday, July 14th. The real estate auction, which will be held on the property site, will allow qualified buyers an opportunity to purchase the home for the highest bid at or above the auction’s reserve price of $1.5 million. For perspective, the residence was recently listed for $4.75 million. Miami-based real estate auction firm Platinum Luxury Auctions is managing the auction sales process in cooperation with listing brokerage Coldwell Banker Residential Real Estate, represented by listing agents Kelly Crowell and Melissa Phillips.

Located in Heath, TX within Rockwall County, and situated directly on Lake Ray Hubbard, the property is an ideal retreat for family and friends. The home occupies a 1.26-acre lot within a cul-de-sac in the residential community of The Shores at Cedar Glen, a boutique, luxury community comprised of mid-to-large estates built on lots at least one acre in size. The property’s western exposure provides for beautiful sunset views over the sparkling lake.

The estate was custom built by its owners, and completed in 2015. As the owners’ business interests have limited their time in the home, they elected to retain Platinum to sell the property expeditiously, rather than continuing to wait for a buyer using the traditional real estate sales approach. Platinum specializes in working with such sellers – that is, those who are not in distress, but simply wish to sell their multimillion-dollar property quickly and efficiently.

“It’s a beautiful property with a very livable floor plan – and some interesting bells and whistles – that functions perfectly for either peaceful relaxation or for grand-scale entertaining,” stated David Ashcroft, Platinum’s director of business development. “I believe the current owners have enjoyed a bit of both!”

To be sure, the tri-level home features more than 11,300 square feet of living space, with 7 bedrooms, 7 full and 2 half baths. Outdoor living areas include a sprawling, lower-level loggia, two sets of upper-level terraces, and a custom pool and spa – all offering direct lake views. There is also a fire pit and a private boathouse with multiple lifts for one’s aquatic toys.

Fully integrated “Smart Home” technology allows for seamless control over property functions such as garage doors, lights, temperature, window blinds, a security system (with HD night vision), and the pool’s heat, spa and LED lighting systems – all at the touch of a finger from essentially anywhere in the world.

A two-story, executive study provides access to the home’s “hidden” wine cellar / safe room (surrounded by concrete walls), which includes climate control and several storage rooms that surround the main tasting area.

Additional features include a gourmet kitchen (with an icemaker than makes the famous Sonic Drive-In ice), two summer kitchen/BBQ areas, fitness room, electric window shades, surround sound throughout, a home theater with a 120-inch screen, Nava glass doors, a 5-car garage with golf cart bay, and a sumptuous master suite with an oversized bath and a private, lakefront terrace with spa tub and fireplace.

The property is available for open house previews by interested buyers between the hours of 12 and 4pm (CDT) daily, until the auction. Additional information is available at LakefrontLuxuryAuction.com, or by contacting a Platinum representative at 800.541.6596.

Luxury Auction® Sale of NASCAR Family’s FL Home Narrowly Misses All-Time Price Record

The evening prior to the June 3rd auction sale of the Daytona Beach riverfront residence of the late Bill Jr. and Betty Jane France – members of NASCAR’s founding family – the Daytona Beach News Journal speculated that the sale could fetch the all-time price record for a single-family home in the VolusiaFlagler County market areas. That record is believed to be the $5.25 million sale of an oceanfront property in the Palm Coast’s Hammock Dunes community, which occurred in the headier markets of 2004. (For time-adjusted perspective, that home is currently offered for re-sale at only $2.975 million).

However, Miami-based Platinum Luxury Auctions – the luxury real estate auction firm that handled the auction – has announced the price will likely occupy the second place position in the record books, although it technically could have taken the top spot. “In this auction, we offered an incentive program that allowed those bidders who placed bids in advance of the live auction sale to receive a pricing discount based on the amount of their opening bid,” stated David Ashcroft, Platinum’s Director of Business Development and a spokesman for the sale. According to Mr. Ashcroft, the winning bidder of the auction received such a discount, which adjusted the final sales price to just under $5 million, before adding closing costs. “Without the adjustment, the gross price paid by the buyer would have been right around or above that $5.25 million number, but this is a 2017 market – not a 2004 through 2006 market – so our client was pleased with the overall result,” he added.

Although never previously offered for sale, the waterfront estate had a “just value” of $5.198 million in 2016, as per the Volusia County Property Appraiser (2017 valuations are not yet available).

Platinum, which also served as the exclusive real estate brokerage for the transaction, reported that a total of eight bidders registered for the live auction sale, which took place within the property on the morning of June 3rd. The winning bidders are reported to be a Florida couple that wishes to remain anonymous.

During Platinum’s 5-week, international marketing campaign that preceded the auction, the property’s website received more than 31,700 pageviews from more than 14,500 unique visitors. While interested parties inquired from all over the world, all auction participants were U.S-based, with about two-thirds of the audience being from the VolusiaFlagler area. “While we always market our properties globally, the bidding audience is often ultimately comprised of folks who would be expected to respond to a purchase opportunity in the given marketplace, although there are exceptions,” noted Trayor Lesnock, Platinum’s president and founder. “The Daytona marketplace simply doesn’t attract the international crowd that a Palm Beach, Miami, or similar Florida market would.”

After Bill France Jr. passed away in 2007, Betty Jane lived in the home until her passing in August of 2016. Rather than list the home for sale traditionally, the family retained Platinum to sell the property at auction, rather than endure what they expected to be a lengthy listing period. Bill Jr.’s father, Bill France Sr., founded the National Association for Stock Car Auto Racing – or NASCAR – in 1948. The France family has maintained ownership of the once-modest business as it evolved into a motorsports empire.

The estate occupies 3.8 manicured acres with 325 feet of water frontage on Daytona’s Halifax River. There is also a 150-foot boat dock, custom pool, outdoor kitchen/bar, and various loggias and terraces offering beautiful water views. Its main residence offers more than 17,000 square feet, while a separate guesthouse adds another 1,700 square feet. In total, there are 5 bedrooms, 7 full and 6 half baths. Property features include a grand “River Room” for entertaining, a commercial-grade elevator, dual spiral staircases, a “hidden” wine cellar and tasting room, a private hair salon, gourmet kitchen, fitness center, built-in home audio system, and a fleet of 24/7 surveillance cameras.

The sale is scheduled to close before the July 4th holiday. Additional information is available at PlatinumLuxuryAuctions.com, or by contacting a Platinum representative at 800.262.5132.

Platinum Luxury Auctions Announces Pre-Sale of Sunset Hall in Ridgefield, CT

Platinum Luxury Auctions and William Pitt Sotheby’s International Realty have announced the pre-auction sale of the property known as Sunset Hall. The Ridgefield, Connecticut residence was scheduled for a live, luxury auction® sale on May 19th. Though previously listed for $5.75 million, the home was offered “without reserve,” meaning the auction’s highest bidder would become the new homeowner, regardless of the amount of the hid bid price. Miami-based Platinum, a firm specializing in the non-distressed auction sale of multimillion-dollar properties on behalf of their private owners, collaborated with listing agent Laura Freed Ancona of William Pitt SIR for the sale.

“The auction process is such a powerful motivator for the buying audience, it can induce a sale prior to the planned auction,” stated David Ashcroft, Platinum’s director of business development and a spokesperson for the transaction. “In fact, pre-auction sales represent five to fifteen percent of our annual sales, historically. In some cases, the pre-auction buyer is a pre-existing, interested party.”

Such was the case with Sunset Hill. The buyers, a married couple who the parties declined to identify, had previously viewed the property prior to it being scheduled for the auction sale. “They simply could not be convinced to put pen to paper, however, until the threat of the auction,” added Mr. Ashcroft.

The Georgian-style estate sits on 7 manicured acres in Ridgefield, a posh community within Connecticut’s Fairfield County. Original owner James Stoker (U.S. Ambassador, banker and active supporter of the YMCA) built the mansion in 1912 on one of the highest elevation sites in Ridgefield, which now provides for views of the Manhattan skyline on a clear day.

Stoker wasn’t Sunset Hall’s only high-profile owner. Subsequent owners include the brother of Harry Houdini, Brooklyn multi-millionaire and beer baron Samuel Rubel and famed actor Robert Vaughn. The estate was even anointed as home to the United Nations in 1946.

In total, the property offers 10 bedrooms, 8 full and 4 half baths. The main residence boasts nearly 12,000 sf, while a separate guesthouse adds 1,500 sf. Property features include a tennis court, 65-ft heated pool, a 4,000-sf limestone pool terrace, 9 fireplaces, a marble-floored, 50-ft ballroom, formal dining and a gourmet kitchen. The residence has been listed on the National Register of Historic Places since 1984.

Inquiries on the sale can be directed to a Platinum associate at 800.262.5132. Additional details can be found at SunsetHallLuxuryAuction.com.

Bidders, Start Your Engines! NASCAR Family’s Waterfront Estate Heads to Luxury Auction®

Miami-based real estate auction firm Platinum Luxury Auctions has announced the planned auction of a waterfront mansion owned by members of the France family, the founders and owners of NASCAR. Located in Daytona Beach, Florida, the sprawling waterfront estate will be sold at a live auction without reserve, meaning the highest bidder will become the new owner of the property regardless of the high bid price. The luxury auction® sale is scheduled for June 3, 2017, with bidders being able to participate in person on the property site, or remotely via telephone. The France family retained Platinum, a firm specializing in the non-distressed auction sale of multimillion-dollar homes on behalf of their wealthy owners, to exclusively manage the transaction. Platinum is also a Florida real estate corporation.

The property was built and owned by Bill France Jr. and his wife Betty Jane France. Bill Jr.’s father, Bill France Sr., founded the National Association for Stock Car Auto Racing – or NASCAR – in 1948. Bill Jr.’s son, Brian France, acts as the current CEO and Chairman of NASCAR. The France family has maintained ownership of the business while growing it into a globally prominent motorsports empire.

After Bill France Jr. passed away in 2007, Betty Jane lived in the home until her passing in August of 2016. She was well known for her charitable and philanthropic endeavors, which included founding the NASCAR Foundation in 2006, a non-profit organization focused on helping children in need across the United States.

Although never previously offered for sale, the residence was appraised for $13.8 million in 2013. While this appraisal figure only represented the value of the home itself, potential buyers will be pleased to know that the sale of the property will include all of its current furnishings. “The prospect of having to furnish a house like this one from scratch would be daunting, not to mention pricey. It’s a task that could easily have a seven figure price tag,” noted Trayor Lesnock, Platinum’s founder and president.

Entering the sales market using an auction is certainly not a common occurrence in the world of luxury real estate sales, although the France family preferred this method instead of the traditional brokerage process. “While we may be biased, it’s been our experience that sellers of unique and high-priced homes who elect to circumvent the traditional brokerage process in order to offer their properties at luxury auction® have proven to be the smart ones,” added Lesnock. “Such sellers are generally very market savvy, and understand that the long, painful brokerage process of continued price reductions over time creates a huge amount of wasted money and lost opportunity costs.”

The property is certainly unique, occupying 3.8 manicured acres with 325 feet of water frontage on the Halifax River. There is also a 150-foot boat dock able to accommodate multiple vessels, in addition to a custom pool, outdoor kitchen/bar, and various loggias and terraces offering beautiful water views.

The estate’s main residence offers more than 17,000 square feet, while a separate guesthouse adds another 1,700 square feet of living space. In total, there are 5 bedrooms, 7 full and 6 half baths. Though the home is appointed with the finest finishes, it blends elegance with comfort to create a living environment that does not feel stuffy or overstated.

The relatively modest bed and bath count compared to the size of the property allows for rooms to be very large and spacious, with a sprawling master suite and three other guests suites – each with an en-suite bath – being located on the more private, upper level of the main residence.

Other property features include a grand “River Room” perfect for entertaining, a commercial-grade elevator, dual spiral staircases, a “hidden” wine cellar and tasting room, a private hair salon, gourmet kitchen, fitness center, built-in home audio system, and a fleet of 24/7 surveillance cameras.

The property is available for previews by interested buyers between the hours of 12 and 4pm (EDT) daily, until the auction. Visitors are encouraged to schedule their viewing appointment in advance. Additional information is available at RiverfrontLuxuryAuction.com, or by contacting a Platinum representative at 800.676.9581.

Luxury Auction® Sale Draws Near for Sunset Hall Estate in Ridgefield, CT

On Friday, May 19th, the 7-acre, residential estate known as Sunset Hall in Ridgefield, Connecticut will be sold to the highest bidder at a live auction held on the property site. Although previously listed for $5.75 million, the home is being offered “without reserve,” and will be sold to the highest auction bidder regardless of the amount of the hid bid price. Miami-based auction firm Platinum Luxury Auctions is managing the sale in cooperation with listing agent Laura Freed Ancona of William Pitt Sotheby’s International Realty. The property owner retained Platinum, a firm specializing in the non-distressed auction sale of multimillion-dollar properties on behalf of their private owners, to assist in the sale of the home after growing tired of the traditional brokerage sales process.

“The seller spends most of her time in New York City, and as her family grows up, they have much less opportunity to spend time at a large estate in Connecticut,” noted David Ashcroft, Platinum’s director of business development. “It’s simply a matter of a seller wanting to take charge of the marketplace, rather than suffer at the whims of the marketplace. She’s ready to move on to the next opportunity.”

With sweeping views of Long Island Sound and the Catskill Mountains, the Georgian-style estate sits on 7 manicured acres in Ridgefield, a posh community within Connecticut’s Fairfield County. Original owner James Stoker (U.S. Ambassador, banker and active supporter of the YMCA) built the mansion in 1912 on one of the highest elevation sites in Ridgefield. As such, the skyline of Manhattan is visible from the property on a clear and sunny day. (A drive into the city requires only one hour).

Stoker was followed in his ownership of Sunset Hall by a series of well-known individuals, including the brother of Harry Houdini, Brooklyn multi-millionaire and beer baron Samuel Rubel and famed actor Robert Vaughn. In fact, the estate was even anointed the home of the United Nations in 1946.

In total, the property offers 10 bedrooms, 8 full and 4 half baths. The main residence boasts nearly 12,000 sf, while a separate guesthouse adds 1,500 sf. Property features include a tennis court, 65-ft heated pool, a 4,000-sf limestone pool terrace, 9 fireplaces, a marble-floored, 50-ft ballroom, formal dining and a gourmet kitchen.

While the residence has been listed on the National Register of Historic Places since 1984, the owner notes that it is not burdened by the excessive limitations that can be placed on such properties – such as strict rules on repairs and renovations – because it is not located within Ridgefield’s own historic district. To be sure, the owner performed various renovations and improvements to the property when she and her family purchased it in 2008.

“While the home has a very stately, historic appearance from the exterior, it’s filled with modern creature comforts inside,” stated Jude Black, Platinum’s project manager for the sale. “It’s an absolutely brilliant space for entertaining as well.”

Bidders must register to attend and participate in the auction sale, and the deadline by which they can do so is Thursday, May 18, 2017 at 5pm EDT. Registration stipulates that a bidder makes a refundable deposit of $100,000, in addition to signing the auction’s terms of sale. Bidders can participate in the auction on-site, or remotely via telephone. Interested parties are encouraged to contact a Platinum associate at 800.215.3183. Additional details can be found at SunsetHallLuxuryAuction.com.

Colorado Estate with Private Spa & 10-Vehicle Lounge Heads to Luxury Auction®

A luxurious mountainside estate located just south of Denver and boasting features fit for a hedge fund titan or Hollywood movie star has been scheduled for a live auction sale on May 20, 2017. Platinum Luxury Auctions, a Miami-based auction firm specializing in the non-distressed auction sale of multimillion-dollar properties on behalf of wealthy homeowners, is managing the auction sales process in cooperation with listing agent Stephen Brinley of SCB & Associates in Durango, Colorado.

After entering the market at an original asking price of $5.2 million, the residence will now be sold to the highest bidder without reserve and regardless of the high bid price. The live auction will be held on the property site, with qualified bidders able to participate either in person or remotely.

The auction sale is Platinum’s fourth transaction in the area, and with it, the firm plans to extend its perfect sales record in the state of Colorado. “We’ve sold various resort-area properties here for some of our multi-property clients, and we’re now looking forward to expanding our services into more of the primary residential markets, especially those surrounding Denver,” stated David Enriquez, Platinum’s vice president of operations. “This particular home represents an incredible purchase opportunity in a residential enclave that is only 30 minutes from Denver’s international airport.”

The property is located within the upscale community of Castle Pines Village, a private enclave of luxury homes located in the city of Castle Rock, just 25 minutes south of the heart of Denver. With 2,800 acres of land and a development plan that preserves the beautiful natural surroundings, the Village is ideal for those looking for serenity within Colorado’s great outdoors. Community amenities include three recreational centers – offering swimming pools, tennis, volleyball, basketball and multipurpose fields – thirteen miles of trails and two private golf courses.

Designed by Nicholas Custom Homes and the Phoenix Design Group, the estate features impressive architectural details such as custom, oversized windows, a cross-gabled roof, custom lighting and built-ins, and a “floating glass” walkway above the two-story foyer.

The residence has four levels: two, uppermost living levels offering more than 9,000 square feet, a finished lower level with more than 3,000 square feet, and a subterranean, automotive “vault” able to accommodate 10 vehicles. In total, there are 8 bedrooms, 9 full and 2 half baths.

On the lower living level is one of the home’s most impressive features: a private spa so posh that one could easily believe that he has just stepped into a five-star resort. With climate/humidity control throughout, a sauna, steam room, marble hot tub with infinity edge, in-floor radiant heat, and a private massage room with wash basin and shower, trips to a commercial spa will become a thing of the past.

For the auto enthusiast, the home’s subterranean garage is sure to please. Equal parts lounge and working garage, the space offers a cozy retreat for both man and machine. Features include a wash/detailing bay, wet bar and entertainment area.

Additional features include a keyless entry system, heated driveway, multiple fireplaces, fitness center, motorized window shades, and a gourmet kitchen with top-of-the-line appliances.

The residence is available for previews by interested buyers between the hours of 12 and 4pm (MDT) daily, until the auction. Due to the gated security of the community, those wishing to visit must contact Platinum in advance, by calling 800.269.1173, or by visiting CastleRockLuxuryAuction.com.

Platinum Luxury Auctions Posts Highest Sale in S. Carolina Community Since 2011

A lakefront estate located in The Cliffs at Keowee Falls community in Salem, SC has been sold as the result of a live auction on May 6th. According to Platinum Luxury Auctions and Justin Winter Sotheby’s International Realty – the firms that cooperated for the sale – Oconee County property records show that the auction created the highest sales price within the lakeside community since 2011. While the exact sales price will not be released until closing, a representative for Platinum confirmed that the sales price was in excess of $2.1 million. The auction had a reserve price of $1.25 million. Miami-based Platinum worked in close cooperation with listing agent Justin Winter for the sale.

“Our team really enjoyed working with the folks in The Cliffs marketplace, and Justin Winter really engaged in the process and did a great job adding real value to our program,” stated Trayor Lesnock, Platinum’s founder and president. “We’re looking forward to exploring more market opportunities with his team.”

Situated on 1.8 private acres and boasting 560 linear feet of lake frontage on Lake Keowee, the property attracted five bidders who gathered on its waterfront terrace to competitively bid for the opportunity to own the home. Platinum reported that the winning bidder was a financial services professional who had been looking at lake homes in the South Carolina and Georgia markets for some time.

Boasting an English manor-inspired design, the +6,000-square-foot residence features four bedrooms, four full and two half baths. Morgan-Keefe luxury homebuilders, Neal Prince and Partners design, and Pulliam-Morris decorators in Columbia, South Carolina were recruited by the property owner to build the estate, which was completed in 2006.

Features include a gourmet kitchen with separate butler’s pantry, executive wood-paneled study, and spacious lakeside terraces and balconies. Additional amenities include a covered boat dock with lift, wood-burning fireplaces, fitness room, outdoor barbecue grilling station, and a 3-vehicle garage.

The Cliffs Keowee Falls is an upscale community nestled within the beautiful, natural landscape of Salem, South Carolina. It encompasses more than 2,500 acres and 20 miles of shoreline on Lake Keowee. The development offers residents a beautiful clubhouse, seven golf courses, more than 12 dining options, an equestrian center, and a full-service marina.

Additional information is available at PlatinumLuxuryAuctions.com, or by calling 800.262.5132.

Luxury Auction® Approaches for Point Lot Lake Estate in The Cliffs at Keowee Falls

The date of sale is approaching for an impressive lakefront home located in The Cliffs at Keowee Falls community in Salem, SC. Although previously offered for just under $5 million, the property will now be sold at a live auction on May 7, 2017, to the highest bidder above the auction’s reserve bid of $1.25 million. Prominent auction firm Platinum Luxury Auctions, which specializes in the non-distressed auction sale of multimillion-dollar properties on behalf of private homeowners, is working in cooperation with listing agent Justin Winter of Justin Winter Sotheby’s International Realty, in Salem, SC.

Situated on 1.8 private acres and boasting 560 linear feet of lake frontage, the property represents the opportunity to own a true “point lot” offering panoramic views of sparkling Lake Keowee. The lakefront parcel features a lovely home inspired by the design of a classic English manor. The +6,000-square-foot residence features four bedrooms, four full and two half baths, and was built in 2006.

Various construction and design groups collaborated to create the luxury estate, including Morgan-Keefe luxury homebuilders, Neal Prince and Partners design, and Pulliam-Morris decorators in Columbia, South Carolina.

Property finishes include flagstone and oak flooring, Calcutta marble, and hand-painted Delft tiles complimented by elegant fixtures throughout. A gourmet, open-plan kitchen and adjacent living area, along with spacious lakeside terraces and balconies, provide ample space for entertaining family and friends both inside and outdoors.

“The Cliffs has been a very popular lakeside community since its development,” stated Chase Boruff, Platinum’s project manager for the transaction. “This home is certainly one of the best lakefront living options currently available. It’s perfect as a primary home or a weekend retreat.”

Additional property features include a covered boat dock with lift, wood-burning fireplaces, a chestnut-paneled study, fitness room, outdoor barbecue grilling station, and a 3-vehicle garage.

The Cliffs Keowee Falls is an upscale community nestled within the beautiful, natural landscape of Salem, South Carolina. It encompasses more than 2,500 acres and 20 miles of shoreline on Lake Keowee. The development offers residents a beautiful clubhouse, seven golf courses, more than 12 dining options, an equestrian center, and a full-service marina.

The property is available for previews daily, between the hours of 12 and 4pm (EDT) until the auction. The community is gated, and interested parties must call a Platinum representative in advance in order to gain entry. Additional information is available at TheCliffsLuxuryAuction.com, or by calling Mr. Boruff at 800.863.9176.

Still Flawless: Platinum Luxury Auctions Now 5-for-5 in Wellington, FL

The April 21st auction of an equestrian property in Wellington, Florida’s prestigious Palm Beach Point community concluded with not one but two bottles of champagne popping. “Most prospective clients are interested in what our most recent sellers thought about the auction sale of their home, so it’s certainly nice when we can tell them that a seller popped celebratory champagne with us following the auction of her home,” stated David Enriquez, vice president of operations for Miami-based Platinum Luxury Auctions. Platinum managed the sale in cooperation with listing agent Kristina Gustafson of Southfields Real Estate Inc., in Wellington. Gustafson is also the owner of the property.

The auction’s winning bid “substantially exceeded” its $2m Reserve price, according to Enriquez. As is customary, the sales price will be released upon closing, which is scheduled to occur within thirty days. Platinum also reported that its marketing campaign generated more than 18,940 international website hits for the property during a 5-week period, a rate of more than 541 visits per day, on average.

With this transaction, Platinum is now five-for-five in auction sales in the Wellington marketplace, a flawless streak that began in the winter of 2013. “It’s certainly a market wherein we are looking into more active efforts,” stated David Ashcroft, Platinum’s director of business development. The sales we’ve done there to date have come to us organically, and we have yet to really point our nose firmly in that direction in terms of new business development. Area sellers would be wise to review Ms. Gustafson’s case study and tremendous success, given the soft market in Wellington at present.”

“I’m a believer in the auction process – as I’ve always said to both real estate peers and friends, and I’m thrilled to have a non-contingent sale for my own farm during what has been a challenging market for the upper-tier properties in Wellington this year,” Gustafson added.

The property offers 5.5 acres of manicured grounds within Wellington’s prestigious Palm Beach Point community, a location that allows for a relatively modest hack to the Palm Beach International Equestrian Center, the host venue of the world-famous Winter Equestrian Festival, or “WEF.” Its 5,400-sf residence offers 4 bedrooms and 4 full baths. Features include an enclosed pool, bar, and an oversized master suite with a private veranda. The grounds include a 12-stall barn, 7 paddocks, and a 130-ft by 210-ft riding arena with new footing.

Additional information on the recent sale is available at EquestrianLuxuryAuction.com, or by contacting a Platinum associate at 800.262.5132.