Selling Your Property at Luxury Auction®
Platinum Luxury Auctions® works with sellers of luxury real estate to offer their properties to qualified buyers in a fair, expeditious and uncomplicated process. The firm has a special focus on ultra-luxury and unique properties, which tend to be best suited for its luxury auction® platform.
As the real estate auction marketplace has become crowded with competitors, the need for sellers to perform the proper due diligence on auction providers is now more important than ever before. Platinum encourages all sellers who are seeking real estate auction services to thoroughly research each firm’s history, as well as the history of its managing members. (Perception and reality may not always be aligned).
Platinum was founded on the simple philosophy that the owner of a multi-million-dollar residence should approach his selection of a luxury auction® provider just at he would approach his selection of a wealth manager to whom he was planning to entrust his multi-million-dollar investment portfolio.
Why Sell Your Property at Luxury Auction® ?
This is a major problem with traditional real estate. In a constant race to remain relevant, visible, and competitive, many real estate brokerages are forced to buy into the same types of ad programs and to use the same, mundane sales techniques. This results in extreme “clutter,” allowing very little room for any one property to stand out above the rest.
Platinum’s luxury auction® platform creates an incredible pedestal for each of its auction properties – on a local, regional, and global level – allowing them to stand head and shoulders about the rest of the market clutter. This market separation is critical to building a competitive bidding audience.
This leads to what is known as Chasing the Market Down, instead of forcing buyers to compete for a property by driving pricing in a upward direction. The result of this downward spiral is often an over-correction in pricing. What’s worse is that these scenarios usually play out over years, an issue which creates huge losses in capital spent servicing the property, not to mention lost opportunity costs and the time value of money.
The luxury auction® process immediately arrests this downward spiral, and forces buyers to compete for the property within an established set of rules and on a defined timeline. Sellers therefore stay in front of market uncertainties, avoiding valuation adjustments due to low comparable sales and other, negative market factors that may arise.
Current Luxury Auctions®
Considering Purchasing a Property at Luxury Auction®?
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Learn how Platinum is different than all other real estate auction providers.