Selling
Luxury Listings
At Auction

The Platinum team has conducted luxury auctions® in cooperation with brokers at many of the world’s leading real estate brokerages, including Engel & Völkers, Christie’s International Real Estate affiliates, Sotheby’s International Realty franchisees, the Berkshire Hathaway HomeServices franchise network, Coldwell Banker Residential Real Estate, Douglas Elliman Real Estate, EWM Realtors Inc, Compass, The Corcoran Group, and many others.

A Broker’s
Ally and Associate

Even top-producers and industry veterans can use a partner for hard-to-sell luxury listings. Whether you’re marketing an “elegant white elephant” or a geographical outlier, Platinum’s assistance can buoy your efforts through auction psychology, a defined timeline for the date of sale, and an urgency that’s hard to match in the traditional brokerage process. Plus, your commissions are always protected.

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The Case for the
Luxury Auction®

Urgency. Exposure. Opportunity.

The air of competition in the auction room fuels us, and has allowed us to achieve record pricing for properties that have languished on the market for over seven years. To produce the buyers that meet there, Platinum uses a proprietary mix of marketing to reach a global network of ultra-engaged buyers. Then, at the end of the auction term, we hand those buyers over to you. A successful luxury auction sale isn’t just one commission, but as many as you can convert from the deep roster of high-net-worth buyers uncovered during the process.

Aspects of Sale
Auction
Luxury Auction®

Date-certain sale

Live, real-time buying environment

High-impact exposure to a global audience

Roster of high-net worth buyers ready for conversion

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