Working Together with the Luxury Brokerage Community

The Platinum team has successfully conducted luxury auctions® in cooperation with brokers at many of the world’s leading real estate brokerages, including The Corcoran Group, Christie’s International Real Estate affiliates, Sotheby’s International Realty franchisees, Coldwell Banker Residential Real Estate, Douglas Elliman Real Estate, EWM Realtors Inc, Galleria International Realty, the Berkshire Hathaway HomeServices franchise network, Engel & Völkers, Compass, and many others.

Brokerages such as these prefer Platinum’s luxury auction® services due to the firm’s extensive experience, its broker-friendly business model and its reputation for serving as an exceptional ambassador of their clients’ distinguished properties.

All real estate brokers are encouraged to review the Testimonials page for samples of feedback received by Platinum from sales professionals who have worked with the firm on both the listing and buying side of a luxury auction® transaction.


Why Top-Producing Agents Harness the Power of the Luxury Auction® Process

Many real estate brokers see luxury real estate auction firms as their competition, which could not be farther from the truth. Platinum’s business model is built around working in cooperation with the luxury brokerage community in order to create a dynamic, “Best of Both Worlds” scenario for the seller in which the power of Platinum’s luxury auction® program and the broker’s expertise is combined for an optimum result. As part of this team effort, the listing and selling (aka “buyer’s”) agents earn market-rate commissions.
Some elite brokers feel like introducing an auction process to their clients is like admitting their own marketing efforts have failed, when in fact the reality is the opposite. With the proper approach, savvy sellers understand that by presenting the luxury auction® process, the listing agent is doing all he can to be as forward-thinking, aggressive, and dynamic as possible in order to conquer the challenges of selling a unique luxury property.

As for buyers’ agents, believe us when we tell you that your client will love nothing more than the day you bring him an attractive purchase opportunity at auction. There are few things more powerful than the attraction of a “great deal,” especially for the wealthy.

A well-orchestrated luxury real estate auction will condense months and even years worth of marketing efforts into a 5-6 week cycle. As a result, a tremendous volume of high-quality buyer interest is identified for a given property within a fraction of time. This database is shared only with the property’s listing broker, creating a tremendous boost in the agent’s book of business.

Interested in Learning More about Platinum's Luxury Auction® Process?

Fill out the form below to request a list of questions commonly asked by hundreds of property buyers considering a luxury auction®.
Learn how Platinum is different than all other real estate auction providers.

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