The April 21st auction of an equestrian property in Wellington, Florida’s prestigious Palm Beach Point community concluded with not one but two bottles of champagne popping. “Most prospective clients are interested in what our most recent sellers thought about the auction sale of their home, so it’s certainly nice when we can tell them that a seller popped celebratory champagne with us following the auction of her home,” stated David Enriquez, vice president of operations for Miami-based Platinum Luxury Auctions. Platinum managed the sale in cooperation with listing agent Kristina Gustafson of Southfields Real Estate Inc., in Wellington. Gustafson is also the owner of the property.
The auction’s winning bid “substantially exceeded” its $2m Reserve price, according to Enriquez. As is customary, the sales price will be released upon closing, which is scheduled to occur within thirty days. Platinum also reported that its marketing campaign generated more than 18,940 international website hits for the property during a 5-week period, a rate of more than 541 visits per day, on average.
With this transaction, Platinum is now five-for-five in auction sales in the Wellington marketplace, a flawless streak that began in the winter of 2013. “It’s certainly a market wherein we are looking into more active efforts,” stated David Ashcroft, Platinum’s director of business development. “The sales we’ve done there to date have come to us organically, and we have yet to really point our nose firmly in that direction in terms of new business development. Area sellers would be wise to review Ms. Gustafson’s case study and tremendous success, given the soft market in Wellington at present.”
“I’m a believer in the auction process – as I’ve always said to both real estate peers and friends, and I’m thrilled to have a non-contingent sale for my own farm during what has been a challenging market for the upper-tier properties in Wellington this year,” Gustafson added.
The property offers 5.5 acres of manicured grounds within Wellington’s prestigious Palm Beach Point community, a location that allows for a relatively modest hack to the Palm Beach International Equestrian Center, the host venue of the world-famous Winter Equestrian Festival, or “WEF.” Its 5,400-sf residence offers 4 bedrooms and 4 full baths. Features include an enclosed pool, bar, and an oversized master suite with a private veranda. The grounds include a 12-stall barn, 7 paddocks, and a 130-ft by 210-ft riding arena with new footing.
Additional information on the recent sale is available at EquestrianLuxuryAuction.com, or by contacting a Platinum associate at 800.262.5132.