The naming of a business is one of the most important parts of becoming a CEO – having a brand behind a strong title can make all the difference in the world. Choosing a name can be a long and difficult process, and when we were asked how we came to be called Platinum Luxury Auctions we were happy to share!

Find out how Trayor Lesnock, Platinum’s president and founder, named our company by reading the interviews at the CEO BlogNation site HERE.