Platinum Luxury Auctions Posts Highest Sale in S. Carolina Community Since 2011

A lakefront estate located in The Cliffs at Keowee Falls community in Salem, SC has been sold as the result of a live auction on May 6th. According to Platinum Luxury Auctions and Justin Winter Sotheby’s International Realty – the firms that cooperated for the sale – Oconee County property records show that the auction created the highest sales price within the lakeside community since 2011. While the exact sales price will not be released until closing, a representative for Platinum confirmed that the sales price was in excess of $2.1 million. The auction had a reserve price of $1.25 million. Miami-based Platinum worked in close cooperation with listing agent Justin Winter for the sale.

“Our team really enjoyed working with the folks in The Cliffs marketplace, and Justin Winter really engaged in the process and did a great job adding real value to our program,” stated Trayor Lesnock, Platinum’s founder and president. “We’re looking forward to exploring more market opportunities with his team.”

Situated on 1.8 private acres and boasting 560 linear feet of lake frontage on Lake Keowee, the property attracted five bidders who gathered on its waterfront terrace to competitively bid for the opportunity to own the home. Platinum reported that the winning bidder was a financial services professional who had been looking at lake homes in the South Carolina and Georgia markets for some time.

Boasting an English manor-inspired design, the +6,000-square-foot residence features four bedrooms, four full and two half baths. Morgan-Keefe luxury homebuilders, Neal Prince and Partners design, and Pulliam-Morris decorators in Columbia, South Carolina were recruited by the property owner to build the estate, which was completed in 2006.

Features include a gourmet kitchen with separate butler’s pantry, executive wood-paneled study, and spacious lakeside terraces and balconies. Additional amenities include a covered boat dock with lift, wood-burning fireplaces, fitness room, outdoor barbecue grilling station, and a 3-vehicle garage.

The Cliffs Keowee Falls is an upscale community nestled within the beautiful, natural landscape of Salem, South Carolina. It encompasses more than 2,500 acres and 20 miles of shoreline on Lake Keowee. The development offers residents a beautiful clubhouse, seven golf courses, more than 12 dining options, an equestrian center, and a full-service marina.

Additional information is available at PlatinumLuxuryAuctions.com, or by calling 800.262.5132.

Luxury Auction® Approaches for Point Lot Lake Estate in The Cliffs at Keowee Falls

The date of sale is approaching for an impressive lakefront home located in The Cliffs at Keowee Falls community in Salem, SC. Although previously offered for just under $5 million, the property will now be sold at a live auction on May 7, 2017, to the highest bidder above the auction’s reserve bid of $1.25 million. Prominent auction firm Platinum Luxury Auctions, which specializes in the non-distressed auction sale of multimillion-dollar properties on behalf of private homeowners, is working in cooperation with listing agent Justin Winter of Justin Winter Sotheby’s International Realty, in Salem, SC.

Situated on 1.8 private acres and boasting 560 linear feet of lake frontage, the property represents the opportunity to own a true “point lot” offering panoramic views of sparkling Lake Keowee. The lakefront parcel features a lovely home inspired by the design of a classic English manor. The +6,000-square-foot residence features four bedrooms, four full and two half baths, and was built in 2006.

Various construction and design groups collaborated to create the luxury estate, including Morgan-Keefe luxury homebuilders, Neal Prince and Partners design, and Pulliam-Morris decorators in Columbia, South Carolina.

Property finishes include flagstone and oak flooring, Calcutta marble, and hand-painted Delft tiles complimented by elegant fixtures throughout. A gourmet, open-plan kitchen and adjacent living area, along with spacious lakeside terraces and balconies, provide ample space for entertaining family and friends both inside and outdoors.

“The Cliffs has been a very popular lakeside community since its development,” stated Chase Boruff, Platinum’s project manager for the transaction. “This home is certainly one of the best lakefront living options currently available. It’s perfect as a primary home or a weekend retreat.”

Additional property features include a covered boat dock with lift, wood-burning fireplaces, a chestnut-paneled study, fitness room, outdoor barbecue grilling station, and a 3-vehicle garage.

The Cliffs Keowee Falls is an upscale community nestled within the beautiful, natural landscape of Salem, South Carolina. It encompasses more than 2,500 acres and 20 miles of shoreline on Lake Keowee. The development offers residents a beautiful clubhouse, seven golf courses, more than 12 dining options, an equestrian center, and a full-service marina.

The property is available for previews daily, between the hours of 12 and 4pm (EDT) until the auction. The community is gated, and interested parties must call a Platinum representative in advance in order to gain entry. Additional information is available at TheCliffsLuxuryAuction.com, or by calling Mr. Boruff at 800.863.9176.

Still Flawless: Platinum Luxury Auctions Now 5-for-5 in Wellington, FL

The April 21st auction of an equestrian property in Wellington, Florida’s prestigious Palm Beach Point community concluded with not one but two bottles of champagne popping. “Most prospective clients are interested in what our most recent sellers thought about the auction sale of their home, so it’s certainly nice when we can tell them that a seller popped celebratory champagne with us following the auction of her home,” stated David Enriquez, vice president of operations for Miami-based Platinum Luxury Auctions. Platinum managed the sale in cooperation with listing agent Kristina Gustafson of Southfields Real Estate Inc., in Wellington. Gustafson is also the owner of the property.

The auction’s winning bid “substantially exceeded” its $2m Reserve price, according to Enriquez. As is customary, the sales price will be released upon closing, which is scheduled to occur within thirty days. Platinum also reported that its marketing campaign generated more than 18,940 international website hits for the property during a 5-week period, a rate of more than 541 visits per day, on average.

With this transaction, Platinum is now five-for-five in auction sales in the Wellington marketplace, a flawless streak that began in the winter of 2013. “It’s certainly a market wherein we are looking into more active efforts,” stated David Ashcroft, Platinum’s director of business development. The sales we’ve done there to date have come to us organically, and we have yet to really point our nose firmly in that direction in terms of new business development. Area sellers would be wise to review Ms. Gustafson’s case study and tremendous success, given the soft market in Wellington at present.”

“I’m a believer in the auction process – as I’ve always said to both real estate peers and friends, and I’m thrilled to have a non-contingent sale for my own farm during what has been a challenging market for the upper-tier properties in Wellington this year,” Gustafson added.

The property offers 5.5 acres of manicured grounds within Wellington’s prestigious Palm Beach Point community, a location that allows for a relatively modest hack to the Palm Beach International Equestrian Center, the host venue of the world-famous Winter Equestrian Festival, or “WEF.” Its 5,400-sf residence offers 4 bedrooms and 4 full baths. Features include an enclosed pool, bar, and an oversized master suite with a private veranda. The grounds include a 12-stall barn, 7 paddocks, and a 130-ft by 210-ft riding arena with new footing.

Additional information on the recent sale is available at EquestrianLuxuryAuction.com, or by contacting a Platinum associate at 800.262.5132.

Still Flawless: Platinum Luxury Auctions Now 5-for-5 in Wellington, FL

The April 21st auction of an equestrian property in Wellington, Florida’s prestigious Palm Beach Point community concluded with not one but two bottles of champagne popping. “Most prospective clients are interested in what our most recent sellers thought about the auction sale of their home, so it’s certainly nice when we can tell them that a seller popped celebratory champagne with us following the auction of her home,” stated David Enriquez, vice president of operations for Miami-based Platinum Luxury Auctions. Platinum managed the sale in cooperation with listing agent Kristina Gustafson of Southfields Real Estate Inc., in Wellington. Gustafson is also the owner of the property.

The auction’s winning bid “substantially exceeded” its $2m Reserve price, according to Enriquez. As is customary, the sales price will be released upon closing, which is scheduled to occur within thirty days. Platinum also reported that its marketing campaign generated more than 18,940 international website hits for the property during a 5-week period, a rate of more than 541 visits per day, on average.

With this transaction, Platinum is now five-for-five in auction sales in the Wellington marketplace, a flawless streak that began in the winter of 2013. “It’s certainly a market wherein we are looking into more active efforts,” stated David Ashcroft, Platinum’s director of business development. “The sales we’ve done there to date have come to us organically, and we have yet to really point our nose firmly in that direction in terms of new business development. Area sellers would be wise to review Ms. Gustafson’s case study and tremendous success, given the soft market in Wellington at present.”

“I’m a believer in the auction process – as I’ve always said to both real estate peers and friends, and I’m thrilled to have a non-contingent sale for my own farm during what has been a challenging market for the upper-tier properties in Wellington this year,” Gustafson added.

The property offers 5.5 acres of manicured grounds within Wellington’s prestigious Palm Beach Point community, a location that allows for a relatively modest hack to the Palm Beach International Equestrian Center, the host venue of the world-famous Winter Equestrian Festival, or “WEF.” Its 5,400-sf residence offers 4 bedrooms and 4 full baths. Features include an enclosed pool, bar, and an oversized master suite with a private veranda. The grounds include a 12-stall barn, 7 paddocks, and a 130-ft by 210-ft riding arena with new footing.

Additional information on the recent sale is available at EquestrianLuxuryAuction.com, or by contacting a Platinum associate at 800.262.5132.

Equestrian Estate in Wellington’s Palm Beach Point Scheduled for Luxury Auction®

WELLINGTON, Fla., March 30, 2017 /PRNewswire/ — Luxury real estate auction firm Platinum Luxury Auctions has announced its second offering in Wellington, Florida for 2017. Following its February sale of a 10-acre estate in the city’s Las Palmas subdivision – the firm’s fourth consecutive auction sale in Wellington – Platinum is now offering a 5.5-acre equestrian estate located in the coveted Palm Beach Point community at a live auction on April 21st. Although recently offered for $5 million, the property will now be sold to the highest bidder who exceeds the auction’s reserve price of only $2 million. Platinum is conducting the auction in tandem with the property’s listing agent, Kristina Gustafson of Southfields Real Estate Inc. in Wellington. Ms. Gustafson is also the property owner.

David Enriquez, Platinum’s vice president of operations, stated that Gustafson hired Platinum for the sale of her personal horse property after becoming a believer in the auction process by watching her father participate as a bidder at the firm’s first Wellington auction in the winter of 2013 – the sale of Two Swans Farm for nearly $7 million. In addition to applauding the auction’s price, she was impressed that it lured her father’s interest (although he was not the winning bidder).

“Her father was the type of buyer who could have purchased nearly anything he desired in Wellington at any time, but it wasn’t until he received our luxury auction postcard and saw one of our television commercials that he went into action and actually considered a purchase,” noted Enriquez. “It’s certainly a powerful testimonial for the process.”

The property offers 5.5 acres of manicured grounds within Wellington’s prestigious Palm Beach Point community, a location that allows for a relatively modest hack to the Palm Beach International Equestrian Center, the host venue of the world-famous Winter Equestrian Festival, or “WEF.” The minimum parcel size within the community is 5 acres, preventing crowded development and allowing for plenty of space for the residents and their horses to enjoy the neighborhood’s miles of riding trails.

Built in 2000, the property features a 5,400-sf residence offering 4 bedrooms and 4 full baths. There is also an enclosed pool, bar, and an oversized master suite with a private veranda. The grounds include a 12-stall barn (which has its own full bath), 7 paddocks, and a 130-ft by 210-ft riding arena with new footing.

The property parcel was carefully designed in order to position its main structures – the residence, barn and arena – within comfortable proximity of one another while still allowing for a welcomed buffer between the residential and horse farm areas. This creates a serene environment for both homeowner and horse.

Wellington, Florida has a well-established reputation as one of the world’s most prominent equestrian marketplaces. Its annual Winter Equestrian Festival is the world’s longest-running horse show and competition. The event draws the Who’s Who of the equestrian world to western Palm Beach County each year, many of whom lease or purchase property in Wellington. The city boasts residents such as Bill Gates, Tommy Lee Jones, Bruce Springsteen, Frank McCourt and billionaire media mogul John Malone.

The property is available for previews between the hours of 12 and 4pm (EDT) every Friday through Monday, until the auction. Additional information is available at EquestrianLuxuryAuction.com, or by calling Platinum’s offices at 800.925.8231.

Home of Television Personality & Fixture of Houston Political Scene Heads to Luxury Auction®

A longtime fixture of the Houston area’s political and social scenes has hired veteran luxury real estate auction firm Platinum Luxury Auctions for the sale of her multimillion-dollar residence. Nelda Luce Blair, a prominent attorney who is known for her frequent appearances on television shows and her active involvement in politics, is offering the home she owns with husband Jim Blair at a live auction, to be held on April 8, 2017. Located in the Village of Grogan’s Mill in The Woodlands, Texas, the estate was recently listed for sale for $6.1 million, but will now be sold to the highest bidder who meets or exceeds the auction’s reserve bid of only $2 million. Platinum is managing the sale in cooperation with listing agent Nina Marino and the Nina Marino Team of Keller Williams Luxury Homes International in The Woodlands.

The Blairs have lived at the property for nearly fifteen years, and during that time have held countless social and political events there – some hosting hundreds of guests at a time. In fact, the estate has earned the nickname “Blair House” locally, a play on the owners’ last name and the nickname given to the President’s Guest House in Washington, DC.

Mrs. Blair, a former prosecutor who now focuses on legal consulting and transactional work, spent years appearing as an expert guest on television shows hosted on networks such as FOXNews, CNN, MSNBC, CourtTV, and others. She has elected to sell the home at auction after being frustrated with the traditional sales process. The Blairs have already purchased another home in the area.

“It’s our pleasure to work with such a successful, high-energy professional who wants to channel that same type of energy for the sale of her home,” noted Trayor Lesnock, Platinum’s president and founder. “The Blairs understand the need to take meaningful action in order to produce extraordinary results, hence their attraction to ‘take action’ within their marketplace using our luxury auction process.”

The main residence offers more than 12,000 sf of interiors and three living levels, with 5 bedrooms, 5 full and 4 half baths. A guesthouse and pool cabana combine to add another 900 sf of living space, 1 bedroom and 2 full baths. While the residence boasts elegant features such as a palatial foyer with dual staircases and a two-story grand salon, it also offers a very livable floor plan that has suited its owners well for both family functions and for entertaining in grand fashion. Prominent features include a two-story executive study with handsome wood finishes, elevator, gourmet kitchen, fitness center, home theater, and hidden wine room.

Outdoor living areas feature a poolside balcony and loggia, sprawling pool deck and a covered summer kitchen. The estate’s oversized pool was designed by Robert E. Forsythe, and includes a spa and numerous water features. Throughout the five lushly landscaped acres, charming features such as gently winding walking paths, elegant fountains, wrought-iron gazebos, and an elevated trellis collectively create an “enchanted garden” atmosphere of privacy and serenity.

Beginning March 17th, the property will be available for previews between the hours of 12 and 4pm (CST) daily, until the auction. Additional information is available at WoodlandsLuxuryAuction.com, or by calling Platinum’s offices at 800.925.8231.

Platinum Luxury Auctions Extends Perfect Sales Record in Wellington, Florida

WELLINGTON, Fla., Feb. 28, 2017 /PRNewswire/ — Miami-based luxury real estate auction firm Platinum Luxury Auctions has announced the pending sale of an equestrian estate in Wellington, Florida. On February 25th, a live audience of buyers gathered to place their bids for a luxurious horse farm located in the city’s Las Palmas subdivision. While the final sales price will be released upon closing, Platinum reported that the bidding handily exceeded the auction’s $4 million reserve price. Listing brokerage Engel & Völkers of Wellington, represented by agents Carol Sollak and Matt Johnson, worked in tandem with Platinum for the sale.

The transaction marks Platinum’s fourth consecutive auction sale in the world famous horse community, thus extending its flawless performance record there. To date, Platinum has sold and closed three other Wellington properties, including Two Swans Farm ($6.9 million), Wild Orchid Stables ($4.325 million), and a residential home in the area’s Polo Club enclave ($2.365 million).

Although Wellington has become a haven for business moguls and celebrities with equestrian interests, the upper tier of its property market is experiencing a noticeable slowdown. “What is perhaps most significant about this sale is that year-to-date, it’s the only multimillion-dollar horse property in Wellington that is pending,” noted David Enriquez, Platinum’s vice president of operations. “Purchase activity is typically very strong during the first few months of each year due to the Winter Equestrian Festival, but per our research of the Palm Beach County property records and the Multiple Listing Service, only one other Wellington property is currently pending sale above the $4m mark, and it’s a non-farm, single-family home.”

Enriquez added that there are currently 77 listings in Wellington priced at $4 million or more, with approximately 66 of these listings being horse properties or farms. Within the past six months, only five properties have sold in Wellington at more than $4 million, all of which went under contract in 2016. This creates more than 7.5 years of high-priced inventory at the current sales pace.

“When many luxury property markets begin to enter a slow-down, there can be a period of ‘market fog’ wherein nothing is transacting and buyers and sellers don’t really know where the market is,” explained Trayor Lesnock, Platinum’s president and founder. “This can lead to very protracted market adjustments, costing sellers excess time and money. Our luxury auction was able to cut through Wellington’s market stagnation and find the seller a real cash buyer.”

Lesnock added that the property’s seller is, “an incredibly sharp businesswoman” who is selling the custom-built estate in order to spend more time in the northeastern U.S., where much of her business interests are centered. He noted that she was very complimentary of the auction process, in spite of the soft market.

The property’s main residence offers nearly 6,400 sf of living space, with features that include an infinity-edge pool and spa, 1,400-bottle wine cellar, library, media room, office, fitness center, and a yoga studio. Additional amenities include a 3-vehicle garage, guest cottage, 12-stall barn with enclosed lounge and attached loggia, a 215-ft-by-125-ft riding arena, six paddocks, and a dedicated set of grooms’ apartments.

Wellington, Florida has a well-established reputation as one of the world’s most prominent equestrian marketplaces. The area is home to the world’s longest-running horse show and competition – the Winter Equestrian Festival – which draws the Who’s Who of the equestrian world to South Florida each year. The community boasts residents such as Bill Gates, the Jobs family, Tommy Lee Jones, Bruce Springsteen, and billionaire media mogul John Malone.

Additional information on the sale is available at WellingtonLuxuryAuction.com, or by calling Platinum’s offices at 800.262.5132.

The Art of the Auction: Platinum Luxury Auctions Featured in Winter 2016 issue of The Peninsula Magazine

When Rudy and Linda Light decided to sell the dream home they’d spent 20 years perfecting, they called Chris Iverson, a top producing agent with Dreyfus Sotheby’s International Realty in Menlo Park, California. But the ranch–a complicated real estate asset with many of its 1,745 acres preserved for conservation under California’s Williamson Act–didn’t attract the attention of the right buyer, despite Iverson’s robust marketing program.

The lovingly built and maintained Queen Anne Victorian main residence had fewer showings than the owners or Iverson anticipated, and no viable purchase offers were received. Realizing the Property’s unique situation, the listing agent began researching auction firms and presented several companies to the sellers, who ultimately selected Platinum.

Subtitled “Successfully Selling a Challenging Property,” the article details the “full court press on marketing” Platinum conducted over the 6-week international auction-marketing campaign. Featuring nearly 40,000 website visits, 74 bona fide inquiries, and 2 written offers prior to auction, the campaign concluded with five registered bidders competing in real-time to produce a sale price of $6.215 Million, shattering the $3 Million reserve. The sale price equated to 114% of the Property’s most recently appraised value.

Read the full story here: https://issuu.com/dreyfussir/docs/2016-04

Houston Business Journal Covers Platinum Luxury Auctions in The Woodlands

After establishing the resale pricing record for The Woodlands in 2016 with a $7.1 million sale, luxury real estate auction firm Platinum Luxury Auctions has returned to the community with three more “modest” luxury home offerings. On February 4, 2017, the Miami-based firm will offer a brand new estate located in the Carlton Woods Creekside community at a live, on-site auction. Two more elegant properties in the same community will be offered via “High Bidder’s Choice” on February 24. Although recently listed for nearly $2 million, each property will now be sold to the highest bidder who meets or exceeds the auction’s reserve price of only $1 million. Platinum is managing the auction sales of all three properties in cooperation with listing agent Rodrigo Munguia of Houston’s D&R Consulting.

The Houston Business Journal, which previously featured Platinum Luxury Auctions in a cover story detailing the popularity of auctions as a means to sell Houston’s finest homes, has released two new stories in the past two days. Both feature Platinum’s auction efforts prominently, and in one case, exclusively. Platinum acts on behalf of wealthy individuals who want to sell their homes, but don’t have to: they want the benefits of a date certain sale and understand that auctions provide an excellent method to combat the traditional pitfalls of real estate sales by creating urgency in the right audience.

In Houston alone, a home listed at $1 million or more spends almost a month longer on the market than a typical home. Says President Trayor Lesnock, “[Sellers are] looking to the auction as an expeditious and effective way to sell their home. Residential luxury real estate is a competitive and cluttered market where it’s hard for properties to stand out. The auction process cuts through all of that like a hot knife through butter.”

The full articles on Platinum’s new auctions and its 2016 record breaking sale can be found here and here.

 

 

Platinum Luxury Auctions Schedules Wellington Equestrian Estate for Feb Sale

Miami-based luxury real estate auction firm Platinum Luxury Auctions will look to extend its flawless sales record in Wellington, Florida with the offering of a unique, 15-acre equestrian estate this winter. To date, Platinum has closed all of its Wellington auction sales, including the sale of Two Swans Farm ($6.9 million), Wild Orchid Stables ($4.325 million), and a residential home in the area’s Polo Club enclave ($2.365 million).

On February 25th, 2017 a luxurious horse property located in the private and gated community of Las Palmas will be sold at a live auction, to the highest bidder who meets or exceeds the auction’s reserve bid of $4 million. The property was recently asking $11 million prior to the auction announcement. Listing agent Matthew Johnson with Engel & Völkers of Wellington is working in tandem with Platinum for the transaction.

More specifically, the 10-acre portion of the property – which contains all of its structures – will be offered with the $4 million reserve. An additional, 5-acre parcel is available separately, with the price being negotiable between buyer and seller. The undeveloped, 5-acre parcel is contiguous with 10-acre parcel, and is currently used only for additional grazing or riding space.

“This property should readily satisfy those looking for both a luxurious residence and a working horse farm, and those two items can be difficult to find as one unit of sale in Wellington,” stated Trayor Lesnock, Platinum’s president and founder.

The property’s main residence offers nearly 6,400 sf of living space, with 4 bedrooms and 4 full baths. Features include an infinity-edge pool and spa, 1,400-bottle wine cellar, library, media room, office, fitness center, and a “tower” on the second level that is currently outfitted as a yoga studio. There are also two generators, in addition to “Smart Home” technology that is controllable via mobile devices.

Additional structures include a 3-vehicle garage (with A/C), guest cottage, 12-stall barn with enclosed lounge and attached loggia offering views of the riding arena and fields, a dedicated set of grooms’ apartments with an additional garage for larger equipment, a 215-ft-by-125-ft riding arena, and 6 paddocks.

The property is also quite “green:” it draws additional water from both a well and from rain-catchers located in the paddocks, and it also collects energy from solar panels – which can in fact create an energy surplus that can be sold back to Florida Power & Light.

Wellington, Florida has a well-established reputation as one of the world’s most prominent equestrian marketplaces. The area is home to the world’s longest-running horse show and competition – the Winter Equestrian Festival. The event draws the Who’s Who of the equestrian world to South Florida each year, many of whom then lease or purchase property in Wellington. The community boasts residents such as Bill GatesTommy Lee JonesBruce Springsteen, and billionaire media mogul John Malone.

The property is available for previews between the hours of 12 and 4pm (EST) every Friday through Sunday, until the auction. Additional information is available at WellingtonLuxuryAuction.com, or by calling Platinum’s offices at 800.743.1368.