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Daytona Beach, FL

June 2017

Inquiries: 1 (800) 262 - 5132


Sold for the 2nd-highest all-time price in the Volusia-Flagler County market area!

By the




Full Bath


Half Bath


+/- Square Feet


+/- Acres



Details &

This riverfront masterpiece presents a luxurious, waterfront lifestyle within a setting of elegance and grandeur. Built in 2003 to serve as the primary residence of Bill and Betty Jane France (members of the family who founded and operate the NASCAR empire), the Property was designed, finished and furnished to the highest standards.

Though never previously offered for sale, the residence has appraised for +/- $13.8 million,* and offers 3.8 acres and 325-ft of private frontage on the Halifax River. Boaters will also appreciate the estate’s +/- 150-ft boat dock, suitable for several deep-water vessels.

With a main estate of +17,000 sf, a guesthouse of +1,700 sf and vast outdoor living spaces, large families and grand events are easily accommodated! Formal and informal spaces for entertaining occupy the first floor of the main residence, including a lovely “River Room” with impressive views, and an executive wing offering a library, office and document storage area.

The family suites are located on the residence’s upper level, with each spacious room boasting its own en-suite bath. There are three sumptuous guest suites in addition to the gorgeous master suite (although one suite is currently outfitted as the Property’s fitness center, complete with mirrored walls).

Sumptuous baths include soaking tubs and steam showers, and each bath’s vanity is custom made using various woods and stone. The Master Suite is unparalleled in size and amenities, with a grand vestibule, sitting area, and separate baths, dressing rooms and closets for him and her. There is also a breakfast kitchen for early morning coffee service.

Other unique Property features include a “hidden” wine cellar, private hair salon, pool, commercial-grade elevator and a large outdoor kitchen and lounge. And there’s no need to worry about selecting a decorator – this impressive estate is being sold furnished!

Contact Platinum for a detailed Case Study of this luxury auction®.

*Appraisal figure as per Chubb Personal Insurance (12/2013). Appraised value does not include personal property/contents presently located in the Property.

Imagery &



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Property listed and offered for sale exclusively by Platinum Luxury Auctions, a licensed Florida Real Estate Corporation (CQ1036963) and licensed Auction Business (AB2956). Bid calling by Florida Real Estate Broker Trayor R. Lesnock (BK3118083).


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