After establishing the resale pricing record for The Woodlands in 2016 with a $7.1 million sale, luxury real estate auction firm Platinum Luxury Auctions has returned to the community with three more “modest” luxury home offerings. On February 4, 2017, the Miami-based firm will offer a brand new estate located in the Carlton Woods Creekside community at a live, on-site auction. Two more elegant properties in the same community will be offered via “High Bidder’s Choice” on February 24. Although recently listed for nearly $2 million, each property will now be sold to the highest bidder who meets or exceeds the auction’s reserve price of only $1 million. Platinum is managing the auction sales of all three properties in cooperation with listing agent Rodrigo Munguia of Houston’s D&R Consulting.

The Houston Business Journal, which previously featured Platinum Luxury Auctions in a cover story detailing the popularity of auctions as a means to sell Houston’s finest homes, has released two new stories in the past two days. Both feature Platinum’s auction efforts prominently, and in one case, exclusively. Platinum acts on behalf of wealthy individuals who want to sell their homes, but don’t have to: they want the benefits of a date certain sale and understand that auctions provide an excellent method to combat the traditional pitfalls of real estate sales by creating urgency in the right audience.

In Houston alone, a home listed at $1 million or more spends almost a month longer on the market than a typical home. Says President Trayor Lesnock, “[Sellers are] looking to the auction as an expeditious and effective way to sell their home. Residential luxury real estate is a competitive and cluttered market where it’s hard for properties to stand out. The auction process cuts through all of that like a hot knife through butter.”

The full articles on Platinum’s new auctions and its 2016 record breaking sale can be found here and here.